💪 Fintech, SaaS, IT, and apps Direct Response & Creative Copy 📍 New York City 📞 +1 (332) 288-8285 ✉️ [email protected]

Senior Marketing Copywriter & Content Strategist

I’m a Senior Marketing Copywriter and Content Strategist with eight years of experience in content strategy, social media campaigns, PR, and performance marketing. I’ve worked with brands in automotive, FMCG, B2B SaaS, fintech, and energy, including Volvo, Nutella, British American Tobacco, Gexa Energy, and CustomInk.

I turn complex products into clear brand messages that help businesses grow. I’ve created paid social campaigns, SEO content, landing pages, video scripts, direct response ads, and brand campaigns. At a global fintech platform with over 50 million users, I led two UGC production teams and oversaw a pipeline of up to 60 UGC-style creative deliverables at once, helping reduce CPA by about 30% through creative testing and iteration on TikTok.

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Experienced in

• Advertising Copy

• UGC & Video Scripts

• Landing Pages & Banners

• Social Media Strategy

• Articles

• SEO Writing

• Direct Response Writing

• Performance Marketing </aside>

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Software and Tools

• SEMrush

• Hootsuite

• Brandwatch

• Figma

• CapCut

• PowerPoint

• Canva

• Adobe Creative Suite </aside>

Big Idea for a 360° Campaign, NDA

Product launch campaign for new market analysis features on a global trading platform with 50M+ accounts.

Goals:

1️⃣ Differentiate from competitors with a creative 360° campaign

2️⃣ Emphasize that trading relies on skill and data, not guesswork

3️⃣ Position the product as an ecosystem rather than just an app

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Approach

To kickstart the creative process, I focused on the script for the key video ad. I analyzed customer insights and found that 4 out of 10 traders are superstitious. They use all kinds of talismans, lucky socks, and rabbits' feet to help them tame financial markets.

https://youtu.be/Rzb4uItFEGg?si=MmTSjBpQnCM2Yk47

The contrast between the purpose of new tools and traders' superstitions inspired the slogan: “[BrandName] — Lucky to Have”

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Result

📌 After-campaign research showed the audience ranked the "ecosystem" among the top 3 characteristics associated with the brand.

📌 New traders: 16,000+

📌 Incremental sales lift: up to $1.5M

📌 Brand awareness: +4.24%

📌 Consideration lift: +2%

📌 Media reach: 2× higher than previous campaigns

📌 CPM & CPC: -50% compared to campaigns of similar scale

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Copy for Banners, NDA